Stop the mast!!!     Just want to object? Click here.


Proposed site: At the junction of Charecroft Way and Richmond Way, London W14 0EE. Close to The Shepherds Building and W12 shopping centre.


Make sure you get your objections in now















Top left: an existing ‘monster mast’ in Fulham




Links for more information and a poster

H&F Council’s webpage with all the planning documents. The planning application reference number is 2022/03500/TEL56.

Our simple info sheet  for this campaign is available as a PDF for printing or emailing to your friends and neighbours. All help in defeating the proposal appreciated.

A cautionary tale about what masts can do to communities.

A ‘No to 5G’ poster you can display (PDF).

Our Links page for short pamphlets, videos etc about 5G and the effects of masts.



Lack of respect for us?: The applicant did not feel all of the local schools within range were worth consulting, which would have been expected practice. There is no evidence (from the online paperwork) that homes and business premises in the area were consulted. No Site Notice was seen displayed by the proposed mast site to notify the public.

The proposal does not contain a risk assessment given the known evidence of dangers and the fact that the technology has not been tested. It does not give expected technical details like the mast’s power or the safe distance required (‘exclusion zone’)

Visual impact: At 20m / 66ft, the proposed mast would be well above the height of the typical buildings and trees around it. It would stick out like a sore thumb and cause anxiety.

This is totally out of keeping with the ambience of the neighbourhood that borders on the Lakeside conservation area and would detract from the view from some properties.

It will affect property values for those close to it – assuming that they can sell at all.

It would also be far too close to The Shepherds Building office block.

Conservation:  Trees within range would also suffer the harmful effects of radiation. They are a key part of the character of the area and provide environmental benefits.

International studies show that they would be harmed by radiation levels already being recorded against masts in our Borough. Our Local Plan gives priority to conservation.

There are trees adjacent to the mast site. There are no plans to ensure that they would be adequately protected and limit the harm on their root protection areas, which would in turn affect their health. (The Delegated Officer's Report for application 2022/02959/TEL56 suggests this is contrary to the requirements of policies OS4 and OS5 of the Local Plan.)

Mast radiation is also harmful to pollinators, such as bees (Video).

Health and children’s safety: Several homes, play areas, schools and nurseries will be within range.

Joshua Pearce of the University of Western Ontario is not ‘anti-mast’, being a shareholder of a telecoms infrastructure company. However, citing technical studies on the effects of mast radiation on children, he urges that masts should be at least 500m / 1,640ft from schools.

Equally aware of the danger, the state government in New Hampshire, USA, have moved to keep masts the same distance from schools, playgrounds and care homes.


Approx radius of 500m/1,640ft from proposed site



Locations within range: approx horiz distance (m/yds) from Google Maps


The Shepherds Building, Charecroft Way (nearest point, range from)

6m / 7yds

K West Hotel and Spa, Richmond Way

21m / 23yds

One World Montessori nursery school, Minford Gardens  

145m / 159yds

Addison Primary School, Addison Gardens                   

300m / 328yds

Addison Youth Club, Redan Street

401m / 438yds

Jubilee College, off Holland Park Avenue

471m / 515yds

Monkey Puzzle Day Nursery School, Spring Vale Terrace

477m / 521yds


This is important as children's bodies are still developing and they are more vulnerable to mast radiation effects. A Chief Medical Officer has called for minimising their exposure.

(Mast radiation readings in the borough already peak at well above safety limits – and are rising. Example snapshots here, more information on request.)

To approve the mast proposal would effectively appear to compromise H&F Council’s statutory duty of care: "preventing impairment to children's health or development".  Time to remind the Council of its promise in its recent Annual Report sent to Council Tax payers: “Keeping residents safe is our No 1 priority”.

Not really needed: 5G is already available in the area for those who want it. 

5G masts are known to be energy intensive. It would be mad to approve an unnecessary mast at a time when we all need to keep energy consumption down. It could mean the difference between having local power cuts and keeping homes and businesses going.



HAVE YOUR SAY…         

IN A HURRY TO OBJECT?... Just click here for an example objection.


To comment online, use the link: Select ‘Residential amenity’ as reason.




You can also email comments


Subject: 2022/03500/TEL56

(Optionally blind copying us so we can keep track of objections – all info kept confidential. Just click the link above.)


Please make sure you at least object to the visual impact of the mast – it would tower over and dominate the immediate area, It would also be too close to The Shepherds Building offices.

The unwanted mast radiation will not be good for the health of adults, children or trees in the area. To approve it would undermine the Council’s statutory duty of preventing impairment to children's health or development.

Give your name, address and postcode.


NB Comments from the public are not routinely shown.

The requested deadline for objections is Wed, 4 Jan, but please get yours in now.






The Say No To 5G campaign in H&F was set up in 2019 to stop the spread of mast radiation that’s bad for us, animals and the environment. We are active locally, spreading the word and lobbying decision-makers. We have recently released a short, readable pamphlet for H&F Council.


Click for general info on 5G.


We also support the important crowd-funded national legal action - the appeal is still open for donations



‘Say No To 5G’ Home Page











Data protection note: Safeguarding privacy, GDPR and your right to object